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Ahmed Nazzal Creative director
Almarai Juice – “Touch the Taste” (Blippar AR Campaign)
The Insight
Great taste isn’t just seen… It’s felt.
And when technology bridges imagination and reality,
The product becomes an experience.
The Idea
Using Blippar (AR) at the time was a cutting-edge platform—
We transformed a simple print ad into an interactive sensory journey.
By scanning the ad, users were transported into a vibrant, natural world where the juice didn’t just appear… it lived.
Users could explore, engage, and almost touch the product, turning a static visual into a living experience.
Because the closer you get to nature…
The closer you get to the taste.