Egyptian Tourism Authority - "Look Differently" (UK Campaign)

Vision
For British travelers, Egypt is a familiar place they’ve seen before, often from afar. But familiarity can mask depth.

The real experience begins when you see it from a different perspective.

Idea
Transform your view from the stereotypical Egypt… to a personal Egypt by highlighting the details of life in Britain that add pressure and fuel the need for a holiday.
Invite the UK public to rediscover a destination they think they know through the eyes of its people.

Because Egypt is more than just a UK tourist destination… It’s a story waiting to be told.

Hi, my name is Ahmed. I help brands and sometimes I create my own.

Egyptian Tourism Authority - "Look Differently" (UK Campaign)
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