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Ahmed Nazzal Creative director
Don’t Text & Drive – “Upside Down” Concept
The Insight
One second of distraction… flips everything.
What feels like a normal drive can turn into chaos in an instant.
The Idea
The entire film is visually upside down; we see the world from inside a flipped car.
Glass shattered. Silence. Disorientation.
But the most haunting detail?
A phone screen still glowing… mid-message.
The message on screen is unfinished—stretched, distorted, as if it never made it:
“I’m on my waaaa…”
The Expression
The audience slowly realizes:
This isn’t a stylistic choice.
This is the consequence.