Next:
XACT – “Solved from Another World”
→
Ahmed Nazzal Creative director
EKAR - “You’re Not in the ’70s”
The Insight
People don’t hate renting cars.
They hate the process.
Paperwork, queues, searching between offices… it feels outdated.
The Idea
Reframe traditional car rental as something from another era.
If you’re still going from office to office… you’re not just wasting time, you’re stuck in the past.
Ekar brings you back to now.
Rent a car from anywhere, instantly, with total ease.
Same need.
Completely different era.