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Ahmed Nazzal Creative director
Alrajhi Bank
The Insight
In a world racing toward the future, progress is often mistaken for change.
But for us, progress is rooted in something deeper—values that don’t shift, ethics that don’t fade.
The Idea
We move forward… by looking back.
Because everything we stand for tomorrow is built on what we stood for yesterday.
Our direction may seem opposite—but it’s what keeps us true, grounded, and trusted.
The Expression
While others chase what’s next,
we carry what matters.